Dry fruits are considered condensed small bombs of energy. They are an essential part of every Indian family. From being a portion of our daily meals to being a fragment of bonding as gifts in the festive season, they hold a special place in our hearts. Dry fruits include dehydrated fruits (Cranberries, Figs, Blueberries, Acai, Peaches, Prunes, and Raisins) and nuts (Almonds, Cashews, Walnuts, Dates, and Pistachios).
Nowadays, these are used in many other ways, such as in food recipes, dairy products, etc. Now is the right time to enter the dry fruit wholesale market because people are health conscious and are urged to eat & gift premium quality food. The foundation elements for a successful small dry fruit business plan are:
- Resource & transportation: Contact an excellent wholesale dry fruit supplier for bulk purchase of the dry fruit as needed.
- Quality: Choose premium-quality dry fruits for better consumer relations and to convert them into regular customers. Test the dry fruits for colour, taste, smell, texture, and expiry date.
- Packaging and marketing: As the famous saying goes, “What’s visible, sells,” so people consider great quality products to be usually packaged in a significant way, too. Use eye-catching packaging for the dry fruits and promote them in both offline and online environments. The digital presence of the dry fruits on platforms like Flipkart, Amazon, Big Basket, Reliance Smart, etc., improves the selling stats to a great height if supported with the right digital marketing strategy.
- Storage: Store the dry fruits in a hygienic, contamination-free environment that is humidity-free.
Benefits of dry fruits wholesale for business
Although dry fruits have many health benefits, selling dry fruits wholesale also has a significant impact on the dry fruit wholesaler’s pocket. A few of these benefits are listed below:
- Application in the food industry: Dry fruits are used in baking, candy, desserts, cakes, chocolates, and sweets. Demand for these products is increasing. Hence, the consumption of dry fruits will increase simultaneously.
- Desired price: Dry fruits are domestically produced and imported from other countries. This allows for extensive price negotiation with different suppliers and increases profit.
- Profit margin: The profit margin on dry fruit selling varies throughout the year. During gifting season (as in weddings and festivals), it is pretty high, while it usually dwells between 5-10%. Profit margin depends on market trends.
- Expansion: Expanding small dry fruit businesses is relatively easy and inexpensive, given the already established distribution network on digital shopping platforms.
- Cost-effective storage: Unlike the other categories of food, dry fruits are easy to store. They can be stored in aluminium, cardboard, and wooden packaging without the worry of temperature and are suitable for any weather.
Challenges
- Climate dependability: The quality and shelf life of dry fruits is affected by the moisture level of the surrounding air. It is the primary concern of the dry fruit wholesale supplier during transportation.
- Logistics complications: The dry fruits market is quite sensitive to quality and price. Any interference in the transport may cause delayed delivery, price increases, and quality degradation.
- Market prediction: The dry fruit prices depend on the market trend. During the festive season and celebrations, prices will be high. Small dry fruit wholesaler faces most of the market hurdles due to unpredictable market trends. Tackling the market hardship comes with experience.
- Quality Concern: Maintaining the quality of the dry fruits while dealing with health and safety standards, customer satisfaction, and preserving the nutritional value is the toughest barrier to cross in the dry fruits wholesale industry.
Conclusion
A small dried fruit business can be highly profitable based on the offered quality. A small dry fruit business owner needs to know all the benefits and challenges associated with the dry fruit wholesale market. The market trends of the dry fruit wholesale market can be determined by thorough observation. The challenges can be avoided with preventive measures. The health benefits of dry fruits provide a huge scope for further business expansion. With the help of a suitable marketing strategy, competition in the dry fruit wholesale market can be dodged.
